LogicaCMG’s telecoms business today announced the appointment of Asda'a Public Relations, Campaign Middle East’s PR Agency of the year, to launch a communications programme in the Middle East. LogicaCMG’s telecoms business is a leading provider in the areas of intuitive messaging, intelligent charging, content enablement and customer intelligence management. The company’s systems process two out of every three text messages sent in the world.

Nabil Y. Khalil, director, telecoms at LogicaCMG in the Middle East and Africa, said: “We invited several PR agencies from across the Middle East region to pitch for our public relations programme. After a thorough evaluation process, our team decided to award the contract to Asda'a. We selected the consultancy for its track-record of being the leader in this industry in the Middle East and for having strong expertise in the technology sector.”

Products and solutions provided by LogicaCMG’s telecoms business are deployed by over 300 of the world's top telecommunications network operators and service providers serving more than 800 million active users in 130 countries over five continents. The company has successfully deployed over 150 payments solutions globally and also provided mobile browsing solutions for more than 170 million users.

LogicaCMG’s telecoms business offers a number of products and solutions within the areas of Messaging (including SMS, MMS, and IMS), Content, Media, Videomail, Voicemail, Mobile Payments, Billing, Customer Intelligence Management, Mobile Device Management, and Ringback Tones.

Sunil John, managing director of Asda’a said: “We are delighted to promote LogicaCMG’s telecoms business in the Middle East. The company is an industry leader worldwide and partnering with them is also a validation of our leading position in the region’s PR sector. LogicaCMG’s confidence in Asda’a will be reciprocated in equal measure.”