Thought Leadership: Mr Mohamed Alabbar, Chairman, Emaar Properties


ASDA’A Burson-Marsteller works closely with Mr Mohamed Alabbar, Chairman of Emaar Properties, and one of the most recognizable faces in the Arab world.

Brief
  • Elevate personality profile regionally and internationally
  • Manage Speaker Bureau – identify and drive speaking opportunities
  • Establish industry thought leadership
  • Drive communications with stakeholders and employees
Strategy & Tactics
  • Proactively identify speaking opportunities – such as World Economic Forum , Gulf-Africa Investment Forum and most recently at the Arabian Business Forum, where he was honoured as ‘Businessman of the Year’
  • Drive television and print interviews with Tier 1 international and regional media – FT, Arabian Business, Jeff Randall Live on Sky TV, ‘Eye to Eye’ on Bloomberg TV
  • By-lined articles in key publications across the region
  • Informal gatherings with media to promote active media engagement
  • Chairman’s Mails for company stakeholders
  • Inspiring E-Mails for employees

Results
  • First Arab business leader to feature on Bloomberg TV’s ‘Eye to Eye’
  • Interviews on Sky TV, Financial Times, CNBC, Al Arabiya, Dubai One and other leading regional and international channels
  • Cover Profiles on Arabian Business magazine
  • Op-Eds in key regional publications