Practice Teams
Consumer Marketing
Consumer Marketing
The Consumer Marketing Practice operates on two fundamental levels. In the short term, it helps companies influence buyer behaviour and boost product demand. In the long term, the team uses horizontal peer to peer communications to help build brand value.

Product launches, distribution initiatives and direct to consumer promotions are all part of the Consumer Practice’s mandate.

Targeted media relations bolster the Consumer Practice’s innovative marketing efforts, helping clients reach the consumers in a disruptive yet effective manner. The team’s specialists are in daily contact with key consumer and trade representatives for insights and opportunities, which are used to enhance product equity and brand value.